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Visibility is a tool to build influence and impact. In short, it’s not visibility for visibility’s sake. (Although that might be an important by-product.) It’s not about getting your face all over social media and TV.
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It’s not about putting an artificial version of yourself on a platform. (Although that has been known to happen.) Let’s start by defining what visibility is not. So let’s get to the basics, before we give you a chance to assess your own. Over many years of working across leadership, communications, brand, strategy, marketing, coaching and development, we’ve developed a unique approach to visibility: what it is and isn’t how we can think about it differently and how we can put it to work as a powerful tool for influence and impact. We’d like to challenge your thinking here on the concept of visibility. It comes with all kinds of preconceived notions, misconceptions and MANY personal experiences and stories that shape our sense of its meaning, purpose and potential. Whatever your current definition, visibility is a loaded term.
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Perhaps it’s being seen and heard? Making your work known? Building your reputation? Being recognised for what you have delivered? Becoming known for something? Projecting a certain image of yourself, your team, or your organisation or cause? Being publicly visible via platforms like media, speaking or social media? What do you think of when you hear the word “visibility”?